Marketing Specialist at Collette | Hungry Traveller | Banking Nerd | Data Geek | Content & Communications

I am a curious, data-driven marketer who loves exploring creative ideas with a client-centric mindset. With 8 years of international marketing experience across travel and out-of-home (OOH) advertising, I specialize in leveraging data analytics to uncover personalization, optimization and growth opportunities, and building automated systems that scale team productivity.

As part of the Growth Marketing team at Collette, the leaders in guided travel since 1918, I conceptualize and execute North American B2B & B2B2C marketing plans with premium and luxury travel consortia and host agency partners (including Virtuoso, Ensemble, and CAA) to drive destination bookings and increase market presence in the region.

At Moove Media, Singapore’s largest outdoor advertising company, I led the B2B digital marketing push to increase SERP, social media and email performance, spearheaded critical research initiatives (including with AC Nielsen) to boost sales closing rates, brought new products to market, and mentored incoming talent.