Digital Marketer | Communication & Content Specialist
I am a curious and data-driven marketer who thrives on exploring new ideas and leveraging datasets to uncover valuable insights and optimization opportunities.
With an audience-centric approach, I thrive on solving marketing challenges, approaching problems with a fresh perspective and always striving to deliver creative and exceptional results.
I have more than 6 years of experience in B2B and B2B2C marketing. I am currently a marketing specialist at Collette, North America’s longest running tour operator. Prior to this, I worked at the largest outdoor advertising company in Singapore where I focused on content creation, digital marketing, sales-enablement, email marketing, communications, PR and copywriting, data analysis and research. Most notably, I was responsible for boosting email marketing performance by 10% and improving SERP ranking to the 1st page.
Marketing Experience:
2+ Years in Travel
As a Marketing Specialist at Collette, North America’s longest running tour operator.
- Planning & developing marketing campaigns across Canada and the United States.
- Collaborating with travel consortia and agencies such as CAA, Virtuoso, Ensemble, and TRAVELSAVERS to optimize marketing strategies across North America.
- Tracking marketing spend and performance to optimize marketing tactics.
4+ Years in Advertising
As a Marketing Executive at Moove Media, the largest OOH firm in Singapore.
- Supporting sales by spearheading research initiatives with AC Nielsen, local telecom providers, and other data points.
- Amplifying online presence and engagement through data-backed content optimization.
- Launching new products to prove OOH efficacy and measurability in a digital landscape.
- Training new hires and interns for success.
Core Competencies:
- Digital marketing
- Social media
- Campaign management
- Product launch
- Data, analytics & research
- Search engine optimization (SEO)
- Email marketing
- Content creation & writing
- Video editing
- Communications
- PR & corporate partnerships
- Outdoor advertising
Education:
Bachelor of Arts,
Communication & Media Studies, Web Communication (Double Major)
🇦🇺 Murdoch University, Perth, WA, Australia
Ontario Graduate Certificate,
Marketing Management with Honours
🇨🇦 Humber College, Toronto, ON, Canada
Diploma,
Mass Media Management
🇸🇬 Nanyang Polytechnic, Singapore
Technical Proficiencies:
Marketing
and productivity
- Adobe Workfront
- ChatGPT
- Dynamics 365 CRM
- Gemini
- Google Ads Search
- Mailchimp
- Microsoft Copilot
- Microsoft Office
- Power Automate
Research
and data
- Google Analytics
- IBISWorld
- MarketLine
- Nielsen Ad Intel
- Passport
- PowerBI
- Statista
- Vividata
Creative
and digital
- Adobe CC
- Photoshop
- Premiere Pro
- Illustrator
- InDesign
- Dreamweaver
- Canva
- cPanel
- SharePoint
- Widen
- WordPress
Achievements & Leadership:
Dean’s Honour List,
Humber College
Astral Media Scholarship,
Astral Media
National Youth Achievement Award,
Singapore
Vice-President, Rotaract Club (RACNYP),
Rotary International District 3310 (Brunei, Malaysia, Singapore)
Languages:
- Native: English, Filipino
- Intermediate: French
- Conversational: Japanese
Certifications & Training:
Heartsaver CPR AED
American Heart Association | May 2025
Google Analytics Certification
Google | Mar 2023
Google Ads Search Certification
Google | Mar 2023
Marketplace Simulation, Completion
Harvard Business | Mar 2023
Microsoft Excel 2019 Advanced
Pearson | Oct 2022
Niveaux de competence linguistique canadiens – niveau 7
YMCA Toronto | Jun 2023
TCPS 2: CORE 2022, Certificate of Completion
Panel on Research Ethics | Sep 2022
Certificat d’études françaises – intermédiaire
Alliance Française de Singapour | Feb 2021
Creating Customized Excel Automated Dashboard & PowerPoint Infographics
ST Engineering | Sep 2019
Singapore-Cambridge GCE O-Level
MOE, SEAB, & UCLES | Jan 2015