About - Christian Victorio

B2B Marketing | Growth Marketing | Partnerships | Data Analytics & Automation | Avid Traveller | Banking and Points Geek

Bonjour, kumusta, hi!

I’m Christian, a data-driven marketing specialist with 7 years of international marketing experience across Canada, US, and Asia. Proven track record of leading B2B and partner marketing campaigns, project management, and campaign optimization. Skilled at bridging creative content strategy with data analysis to drive engagement and support growth.

7+ Years of International Marketing Experience:

3+ Years at Collette

The leaders in guided travel since 1918
Marketing Specialist, B2B & Growth Marketing | Toronto, ON, Canada

Marketing Campaigns & Budget Management

Designed and executed marketing plans across partner marketing channels, including digital, social, email, direct mail, and print channels across North America to elevate partner engagement and drive sales.
Managed partner budgets and monitored partner marketing performance to ensure that omni-channel plans are on track, and optimizing where needed.

Data Analysis & Campaign Optimization

Successfully influenced end-consumer buying behaviour and conversions by analyzing customer demographics, sales data on PowerBI, and market trends to tailor B2B and consumer marketing strategy and push personalized content to targeted audiences.
Delivered impactful product marketing messages that are optimized to each partner and market by collaborating closely with partners, Business Development, Sales, and Revenue teams to provide end-to-end project management and creative direction on campaigns.

Events & Experiential Activations

Drove top-of-mind engagement with travel advisors, trade media, and consumers by spearheading experiential interactive activations at both trade and consumer events.

Attribution Tracking, & Workflow Automation

Boosted team productivity and accelerated campaign review turnaround by 20% by pioneering a centralized tracking system on Microsoft Excel to monitor partner budgets and marketing tactics.
Worked closely with analysts to create a dashboard to measure ROIs for partner marketing campaigns including revenue, bookings, and offer code usage.
Improved campaign attribution by architecting an automated UTM generation system using Microsoft Forms and Power Automate, eliminating manual data entry errors.

4+ Years at Moove Media

The leading specialist in integrated Out-Of-Home (OOH) advertising
Digital & Marketing Executive | Singapore, Singapore

Market Research & Sales Enablement

Partnered with Sales leadership to secure high-value contracts by directing quantitative and qualitative market research initiatives with Nielsen, and other data partners, to design compelling sales enablement collateral.
Improved data mining efficiency by 30% and streamlined reporting practices by engineering data automation workflows on Microsoft Excel to replace manual processes.
Supported the Sales and Marketing team through content production including social media, graphic design, video production, and sales enablement presentation materials.

Product Strategy & Go-to-Market Launch

Spearheaded go-to-market initiatives, including end-to-end product launches by managing content strategy across digital media, PR, email, and social media.

Team Leadership & Mentorship