This blog post was first posted on LinkedIn.

Around a week ago, I got the opportunity to sit in a sharing by one of Toronto’s influencers and Trendfluence‘s CCO, Tori Puras.

One of the biggest takeaways that I got was that influencer marketing isn’t just about pushing messages. It’s about tapping on a community of like-minded individuals that will relate with your brand. Influencers are real life people who have built a community and I’d say it’s not just about the number of followers but the quality of followers.

Probably the biggest challenge when starting with influencer marketing is- “Who can I approach?”